Ingredients
We slow-churn an oat and coconut base, sweeten with unrefined cane sugar and dates, and infuse whole spices in small batches. Full ingredient and nutritional breakdowns live on each flavour page.
What's inside
Ingredients chosen with purpose.
Clean-label does not mean flavour-free. Every ingredient below earns its place for what it does, not just how it tastes.
- Alphonso Mango
- Sourced from India, Alphonso is considered the finest variety of mango in the world: naturally sweet, fragrant, and impossibly rich. No concentrate. The real thing.
- Ceremonial Matcha
- Ceremonial-grade green tea from Japan, used in traditional tea ceremony. Higher in L-theanine than standard culinary matcha, giving a calm, sustained energy without the spike.
- Black Cardamom
- Smoky, complex and warming. Used for centuries in Ayurvedic cooking to support digestion, black cardamom adds a depth to our vanilla base that no artificial flavouring could replicate.
- Madagascan Vanilla
- Real vanilla pods from Madagascar. Not extract, not flavouring. One of the world's most prized vanilla origins, with a creamy, floral intensity that synthetic vanilla never achieves.
- Whole Spices (infused)
- Just as you would brew a traditional chai, we steep whole, aromatic spices directly into our ice cream base. The process extracts both flavour and function: digestive warmth in every mouthful.
- Coconut Cream
- Rich, naturally dairy-free, and full of medium-chain fatty acids. Our primary fat base gives Moonji its silky texture and indulgent mouthfeel, without any compromise on creaminess.
- Gluten-Free Oat Milk
- Certified gluten-free oat milk provides a naturally gentle, slightly sweet base. Lighter than full coconut cream alone, and accessible to those with dairy or nut sensitivities.
- Chicory Root Fibre
- A natural prebiotic that feeds the good bacteria in your gut. It also gives Moonji a gentle sweetness and helps create a smoother texture, doing two jobs elegantly.
- Coconut Sugar
- Unrefined and lower on the glycaemic index than white sugar, coconut sugar retains trace minerals lost in processing. A sweetener that actually behaves like food.
- Raw Cane Sugar
- Where coconut sugar is not used, we reach for minimally processed raw cane sugar. Never refined white sugar. The closer to the source, the better.
Clean-label, genuinely
What we leave out matters as much as what we put in.
The conventional ice cream aisle is full of emulsifiers, stabilisers, artificial flavourings and refined sugars dressed up with natural-sounding names. Moonji is built on a different principle: if it needs a long chemical name to exist in the recipe, it does not belong in the recipe.
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No artificial flavourings
Every flavour in a Moonji ice cream comes from a real source: a real mango, a real vanilla pod, real spices steeped in real cream.
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No dairy
Entirely plant-based, not as a compromise, but because the coconut and oat base we use produces a superior texture and sits better in the body.
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No refined white sugar
We use coconut sugar or raw unrefined cane sugar. Less processing, more mineral retention, a gentler effect on blood sugar.
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No synthetic stabilisers
Our texture comes from quality ingredients and the right process, not from a list of additives most people cannot pronounce.
How we compare
Moonji vs. mainstream ice cream.
| Moonji Plant-based · Ayurvedic | Mainstream ice cream Mass market brands | |
|---|---|---|
| What's in it | ||
| 100% plant-based | ||
| Oat milk + coconut cream base | ||
| Ayurvedic spices (cardamom, ginger) | ||
| Raw cane sugar, not refined white sugar | ||
| What's not in it | ||
| No artificial sweeteners | ||
| No artificial colours | ||
| No artificial flavours | ||
| No preservatives | ||
| No palm oil or refined industrial oils | — | |
| No added emulsifiers | ||
| No sugar alcohols | ||
Yes No — Varies by brand
The clean bit
Nothing artificial. Ever.
Every tub starts with a slow-churned oat and coconut base, sweetened gently, and infused with whole Ayurvedic spices. If you can't pronounce it, it isn't in there.
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100% plant-based Oat & coconut base: no dairy, no compromise on creaminess
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Ayurvedic spice infusions Cardamom, cinnamon, masala spices, treated like medicine and flavour
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Nothing you can't pronounce No artificial colours, flavours, or stabiliser soup
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Small-batch, UK-made Handcrafted in the UK and shipped frozen overnight